Business Management

The standard period of study for the bachelor's degree program in Business Management is seven semesters, during which stays abroad can also be easily integrated. The study program is divided into two semesters of basic studies and 5 semesters of advanced studies. Each semester comprises 30 credit points (ECTS).

The third and fourth semesters include the modules of your chosen specialization, allowing you to further specialize according to your interests. The practical internship is scheduled for the fifth semester - for the International Management specialization, it is compulsory to spend the internship abroad. Our internship boards assist students in organizing the internship semester.

In addition to the compulsory lectures, you can refine your personal profile within the main study program, particularly through individually selectable specializations. Additionally, two compulsory elective modules are planned for the sixth semester, allowing you to specialize according to your interests. The final Bachelor's thesis can be completed either at the university or in cooperation with a company, including opportunities abroad. It is also possible to study in Argentina or Scotland and obtain a double degree.

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Graduates of this specialization, which focuses on international and intercultural aspects, can analyze cultural differences and their impact on international business, and have a good grasp of the political, legal, and ethics aspects of international management.

They have know-how in dealing with international business partners and are proficient in intercultural communication, they are able to make business decisions taking into account a global context, and can competently lead and motivate international teams. All modules of the specialization are held in English as language of instruction:

+ Value Chain Creation
+ International Economics and Marketing
+ Contemporary Challenges in Intercultural Management
+ Diversity Management and Organization Design

This specialization focuses on the use of digitalization in business; thus, graduates have technical and analytical understanding of digital technologies, digital transformation processes, and the information and economy-related preconditions of digital markets.

They can develop digital business models, identify and use potential for digital products and for the digitalization of business processes, evaluate data (business intelligence), and program software at a simple to medium level. The Digital Business Management specialization comprises the modules

+ Fundamentals of Digital Markets and Products
+ Developing Digital Products and Services
+ Digital Business Models
+ Business Intelligence

The students at this specialization are prepared for the various tasks of finance departments of capital market-related companies, or at firms in the area of consulting, auditing, or tax consulting. The modules of this specialization therefore aim to give a good understanding of how capital and financial markets work, and how they can be used for (re-)financing, investment, and risk management.

You will master the objectives, functions and methods of financial corporate management, as well as gain knowledge of how to deal with international accounting standards and accounting policies. Last but not least, you will develop a critical awareness of national and international taxation rules and be able to identify relevant issues. The following modules are covered in-depth in Financial Management:

+ Corporate Management and Transfer Pricing
+ Financial Controlling and Risk Management
+ Corporate Taxation and International Tax Law
+ Corporate Treasury

By means of integrating economic, ecological, and social sustainability aspects into entrepreneurial activities, our students are competent to develop, implement, and communicate solution strategies in cooperation with public, private, and non-profit actors.

Thus, they will be able to identify issues in the areas of environmental / governance and (international) compliance in a value-oriented manner, develop and communicate proposals for solutions. You will be able to carry out assessments of technology from a sustainability perspective and act as a credible contact person for environmental, governance and compliance issues in companies.

With this specialization, you will be prepared for tasks in compliance and sustainability departments of companies, in NGOs, or for a job as a sustainability manager or sustainability consultant. The modules in the Sustainability Management specialization are as follows:

+ Sustainability Economics
+ Sustainable Value Creation
+ Sustainability-related Marketing Management
+ Sustainable Financing and Integrated Corporate Management

Graduates of this specialization, which focuses on innovative ideas for products and enterprise, are well versed in creativity and innovation methods to develop and implement, with a view as entrepreneurs, innovative ideas for products and enterprise.

You will have an integral entrepreneurial understanding with the necessary team orientation as well as communication skills and motivation strategies. The acquired know-how will also include an understanding of the innovation process and how to found a company or develop new business areas of existing companies.

You will understand the interrelationships between the various aspects and elements of a company - such as production, partnerships, sales channels, cost structure, customer segments and revenue streams - as an integrated business model. The specialization in Innovation and Entrepreneurship features these modules:

+ Project: Prototyping and Validation of Business Ideas
+ Developing and Implementing
+ Project: Development of Business Ideas
+ Entrepreneurship