Hochschule Karlsruhe Hochschule Karlsruhe - University of Applied Sciences
Hochschule Karlsruhe Hochschule Karlsruhe - University of Applied Sciences
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BWLB - Digital Business Management

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Recognize how digitalization and networking create new entrepreneurial opportunities: After successfully completing this specialization, which focuses on the economic use of digitalization, you will not only gain a technical and analytical understanding of digital technologies, digital transformation processes, and the economic foundations of digital markets, but you will also understand why digital companies succeed with their strategies.

Your ideas and skills will help businesses design digital services, enabling them to fully capitalize on the opportunities presented by digitalization. You will be equipped to manage and analyze complex data systems, using them to identify and leverage potential for digital products and the digitalization of business processes.

With your knowledge of digital marketing strategies, you will assist companies in developing new data-driven products, services, and digital business models, thus unlocking new market opportunities.

Below is an overview of the specialization modules in Digital Business Management.

Contact

Faculty Office
Claudia Appelius

Phone: +49 (0)721 925-1946
Fax: +49 (0)721 925-1947
claudia.appeliusspam prevention@h-ka.de

Office hours:
Mon. - Fri.
9 a.m.-1:30 p.m.

Building K, room 103B
Moltkestraße 30
76133 Karlsruhe

Please note:
This specialization can be chosen after the 2nd semester. Please apply for the Business Management (BWLB) bachelor's program.

Fundamentals of Digital Markets and Products

+ Effects of digitalization on companies, the financial system, the labor market and society

+ Impact of digitalization on growth, employment, and overall economic productivity

+ Fundamentals of the digital economy, digitalization, disruptive innovations, creative destruction, productivity growth, and structural change

+ Opportunities and risks of digitalization for the economy and society

Development of Digital Products and Services

+ Product definition, life cycle, and portfolio management

+ Methods and processes in product development and organization

+ Integrated product development and customer involvement

+ Innovation and technology management

+ Business models for smart products and smart services

Business Intelligence

+ Fundamentals of business intelligence

+ Data preparation and integration

+ Analytical methods, including time series analysis and visualizations

+ Data mining (cluster analysis, pattern recognition)

+ Data communication and interaction

+ Technological trends

+ Data ethics

Digital Business Models

+ Introduction to digital transformation

+ Fundamentals of digital business models

+ Customer-centricity as the foundation for successful business models

+ Value creation through digital potential

+ Evolution of market structures, competitive landscapes, and value creation philosophies

+ New forms of customer relationships

+ Key points for initiating digital transformation

Who is the specialization suitable for?

It is perfect for those with a strong interest in digitalization and data technologies, who are eager to develop innovative entrepreneurial solutions. This program is ideal for visionary minds who challenge the status quo and seek to create something new. Analytical strength, strategic thinking, and a high level of creativity are key qualities for success.

Graduates have a wide range of career prospects, such as in business development, digital product management, or in roles that drive digitalization within companies. They are highly sought after in industries, consulting, and innovative start-ups, where they can actively shape digital transformation and unlock new market opportunities.

Internship & studying abroad

The Digital Business Management specialization is highly application-oriented, utilizing project work and practical case studies to familiarize students with real-world challenges from the outset.

The compulsory internship semester, which can be completed either in Germany or abroad, provides an excellent opportunity for students to apply the knowledge and skills acquired in the specialization directly within a company, while gaining hands-on experience with various business processes.

Students who spend an entire year abroad can earn the Bachelor International degree. Additionally, various double degree programs are available for more extensive international experience.

At a glance

Qualification awarded Bachelor of Science (B. Sc.)
Application deadline 15.01./15.07.
Start of program Winter semester  & Summer semester
ECTS credit points 210 in total
Standard period of study 7 semesters
Admission prerequisites Pre-study work experience is not required
Semester abroad Practical semester abroad in the 5th semester possible
Accreditation Yes (certificate)