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Recognize how digitalization and networking create new entrepreneurial opportunities: After successfully completing this specialization, which focuses on the economic use of digitalization, you will not only gain a technical and analytical understanding of digital technologies, digital transformation processes, and the economic foundations of digital markets, but you will also understand why digital companies succeed with their strategies.
Your ideas and skills will help businesses design digital services, enabling them to fully capitalize on the opportunities presented by digitalization. You will be equipped to manage and analyze complex data systems, using them to identify and leverage potential for digital products and the digitalization of business processes.
With your knowledge of digital marketing strategies, you will assist companies in developing new data-driven products, services, and digital business models, thus unlocking new market opportunities.
Below is an overview of the specialization modules in Digital Business Management.
Contact
Faculty Office
Claudia Appelius
Phone: +49 (0)721 925-1946
Fax: +49 (0)721 925-1947
claudia.appelius
@h-ka.de
Office hours:
Mon. - Fri.
9 a.m.-1:30 p.m.
Building K, room 103B
Moltkestraße 30
76133 Karlsruhe
At a glance
Qualification awarded | Bachelor of Science (B. Sc.) |
Application deadline | 15.01./15.07. |
Start of program | Winter semester & Summer semester |
ECTS credit points | 210 in total |
Standard period of study | 7 semesters |
Admission prerequisites | Pre-study work experience is not required |
Semester abroad | Practical semester abroad in the 5th semester possible |
Accreditation | Yes (certificate) |