BWLB - Innovation and Entrepreneurship

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As graduates specializing in new product and business ideas, you will master creativity and innovation methods for brainstorming, development, and the entrepreneurial implementation of innovative products and services, as well as combinations thereof.

A unique feature of this specialization is the two projects in which teams work on entrepreneurial issues from real-world practice, applying theoretical content directly.

Here we provide an overview of the specialization in Innovation and Entrepreneurship.

This specialization focuses on the following key areas:

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Contact

Faculty Office
Claudia Appelius

Phone: +49 (0)721 925-1946
Fax: +49 (0)721 925-1947
claudia.appeliusspam prevention@h-ka.de

Office hours:
Mon. - Fri.
9 a.m.-1:30 p.m.

Building K, room 103B
Moltkestraße 30
76133 Karlsruhe

Please note:
This specialization can be chosen after the 2nd semester. Please apply for the Business Management (BWLB) bachelor's program.

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Entrepreneurship

+ Introduction to basic concepts of entrepreneurship

+ Introduction to intrapreneurship and corporate entrepreneurship

+ Development of business models and patterns

Project: Development of Business Ideas

+ Development of initial business ideas (especially with the Design Thinking method) for a relevant practical challenge

+ Familiarization with and use of various creativity techniques

+ Developing simple prototypes and initial tests of the resulting business idea

Developing and Implementing

+ Differentiation between goods and services, portfolio management

+ Methods and organization of product development, model-based product development

+ Integration of internal and external stakeholders, quality and project management

+ Technology management and legal aspects

+ Systematic development of data-based services

Project: Prototyping and Validation of Business Ideas

+ Introduction to design thinking, lean Start-up and (rapid) prototyping

+ Introduction to the existing business idea

+ Continuous development of prototypes and validation of the existing business idea with customers and other stakeholders

Who is the specialization suitable for?

This specialization is aimed at students who want to shape innovative products, processes, and business models in an entrepreneurial way.

Ideally, you should be open to new ideas and interested in experimenting, developing, and testing ideas and prototypes.

Internship & studying abroad

You will design the future—whether in a start-up, your own company, or an established company—wherever innovation and market offerings are involved.

Possible job profiles in established companies include product management, innovation management, and business development.

At a glance

Qualification awarded	Bachelor of Science (B. Sc.)
Application deadline	15.01./15.07.
Start of program	Winter semester & Summer semester
ECTS credit points	210 in total
Standard period of study	7 semesters
Admission prerequisites	Pre-study work experience is not required
Semester abroad	Practical semester abroad in the 5th semester possible
Accreditation	Yes (certificate)

Downloads

Study Program Flyer - BWLB
Study and Examination Regulations - BWLB
Module Handbook - BWLB