Communication and Media Management
Communication & Media Management, B. A.
Successful companies not only need good products, but also good communication (internally and externally).
- A lot of information has to be conveyed.
- Many media and communication channels need to be used.
- Many target groups need to be addressed.
This calls for real communication professionals.
The Communication & Media Management study program combines the major areas of language, information management, multimedia/web, corporate communication, and design/visualization. The focus is on the media- and target group-specific creation, preparation, management, and publication of information in companies.
Graduates typically work in the field of product and corporate communication with a focus on information, language and knowledge management.
Contact
Office
Kevin Riebe
Phone: +49 (0)721 925-1124
Fax: +49 (0)721 925-1125
sekretariat.kmm.imm@h-ka.de
Office hours:
Mon–Thu. 9–12 am
W–Th: 9–14 h
Fri. by phone
AM 107
Amalienstraße 81–87
76133 Karlsruhe
Postal address:
Moltkestraße 30
76133 Karlsruhe
Who is the program aimed at?
- Do you have a wide range of interests?
- Do you have an excellent command of German and are you interested in linguistic topics?
- Would you like to learn how to impart knowledge (from learning videos and tutorials to e-learning units)?
- Do you find it exciting to professionally use different communication channels in the corporate environment (from print to social media / from marketing to press relations)?
- When it comes to topics such as software, do you not only think about tutorials, but also about user experience and usability testing?
- Are you not afraid of new tools and would like to acquire IT and programming skills?
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Would you like to learn how companies organize their product data and information digitally, collaborate in international teams and then distribute the relevant content to global markets in a targeted manner using sophisticated information and knowledge management?
- Would you like to use artificial intelligence and understand the background at the same time?
- CI and PR are not just acronyms for you, but topics that you would like to deal with professionally (if they are still abbreviations for you: CI and PR stand for Corporate Identity and Public Relations)?
- Do you understand that 3D animations, augmented and virtual reality applications are not just gimmicks, but relevant information tools for business practice?
- Do you like to visualize and design (e.g. illustrations, websites, apps)?
- Have you always wondered how a company or organization builds a corporate language (perhaps even in different languages) and uses this corporate language for different goals?
- Do you enjoy preparing and managing information in different media?
If you answered “yes” several times to the above questions and at the same time enjoy working in a structured way, then you've come to the right place. The program prepares you for all these topics in a theoretically sound and at the same time very application-oriented way. You will sometimes work alone, but often also in project teams, so that you can learn from each other and combine your strengths.
You may not have answered “yes” to some of the questions. This may be because you have not dealt with them before. In this case, let yourself be surprised by the new topics. We often find that students develop completely new interests and skills during the course of their studies!
If you have answered “no” to all the above questions, continue reading anyway. Otherwise you won't find out what you're missing.
At a glance
| Degree | Bachelor of Arts (B. A.) |
| 15.07. | |
| Start Of Study | Winter semester |
| ECTS Credits | 210 in total |
| Standard Period Of Study | 7 semesters |
| Admission prerequisites | Pre-study work experience is not required |
| Accreditation | Yes (certificate) |
News
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VIEL in Kenya: Intercultural exchange and new perspectives
Following a successful virtual semester, students from the seventh VIEL round spent a short-term visit to Kenya in February 2025. This visit took place in the framework of the trinational VIEL project of Karlsruhe University of Applied Sciences in cooperation with the University of Limerick (Ireland) and Pwani University (Kenya).
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International exchange and scientific progress: KMM Master's students report on their experiences at the ETLTC 2025 in Japan
In January 2025, we presented our research results from Prof. Dr. Ziegler's course on ‘Semantic Information Management’ at the ETLTC conference at the partner university in Aizu Wakamatsu.
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Fostering Intercultural Competence with Great Success
In July 2024, the sixth round of the successful VIEL project, a collaboration between Karlsruhe University of Applied Sciences, the University of Limerick (Ireland), and Pwani University (Kenya), concluded with a short-term stay in Germany.
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The “VIEL family” meets in Kenya: Successful conclusion of the fifth VIEL round
In February 2024, the fifth round of the successful trinational project VIEL, led by the Karlsruhe University of Applied Sciences in collaboration with the University of Limerick (Ireland) and Pwani University (Kenya), came to an end.
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VIEL team takes part in the Baden-Württemberg Stiftung delegation trip to Kenya
From February 16 to 25, 2024, a delegation from the Baden-Württemberg Foundation with representatives from universities in Baden-Württemberg undertook a trip to Kenya and Uganda.
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Building Bridges: KMM in Aizu-Wakamatsu
From the 21st of January to the 28th of January, Master's students from KMM were at the partner university in Japan. The ETLTC Conference 2024 took place in Aizu-Wakamatsu and students from Prof Ziegler's SIM course took part with their projects and associated presentations!
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Start of joint project on professorial careers for women
Representatives of the Baden-Württemberg Ministry of Science, Research and the Arts, the rectorates of the partner universities and the mentees and mentors attended the event at the HKA at the invitation of Prof. Sissi Closs.
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Students from Kenya, Germany and Ireland at Karlsruhe University of Applied Science
As part of the fourth round of the trinational project VIEL of Karlsruhe University of Applied Sciences in cooperation with Pwani University and the University of Limerick in Ireland, students from Kenya, Germany and Ireland spent a week together at HKA.
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KMM in Aizu-Wakamatsu
Here we are! Between snow-capped mountains and the last bastion of the samurai, we met the Japanese and international students of Aizu-Wakamatsu and JAIST.
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New Exchange Possibilities with Japan
After nearly three years, the cooperation with the partner university in Aizuwakamatsu (UoA) could finally be resumed. At the end of May 2022, Prof. Ziegler traveled to Japan in order to strengthen the contacts and to develop new exchange possibilities for the German students of the study program KMM and the Japanese students of the UoA.
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Cooperation partners
