Communication and Media Management

The standard period of study is 7 semesters, the study program is divided into two semesters of basic studies and 5 semesters of advanced studies. In the fifth semester you will spend an internship in a company of your choice and get to know the working world. The Bachelor's thesis in the seventh semester is also often written in a company. The professors will support you in selecting the topic and will be ready to advise you during the four-month processing period.

Content of the study program

The special feature of the program is its interdisciplinary nature. It comprises 5 major subject areas that are closely interlinked. These are taught over the entire duration of the program.

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Language plays a central role as a means of communication. For this reason, you should not only have an excellent command of German, but also a keen interest in linguistic issues.

During the foundation studies, you will receive an introduction to various sub-disciplines of applied linguistics and text comprehensibility research. For the advanced studies, you will apply your basic knowledge in practical projects (e.g. in the function-, subject- and addressee-oriented creation of various text types) and learn how companies deal with linguistic challenges.  Important tasks here include establishing a corporate language, the links between language and knowledge management, dealing with digital language data, the use of tools (such as terminology databases, controlled language checkers, translation memory systems and machine translation systems), and intercultural skills.

Nowadays, companies need to communicate information about their products and services and, of course, manage it digitally. During the basic studies, you will receive an introduction to multimedia, programming and data management - all fundamental skills in our digital age. In the advanced studies, this knowledge is then deepened in projects and applied to more complex study content.

The integration of multimedia into communication strategies is crucial in order to present content in a modern and appealing way. An understanding of programming languages enables the development of interactive and dynamic content. In an increasingly data-driven media landscape, the ability to collect, organize, analyze and interpret data is essential to gain insights into audience behavior and make informed decisions - which you will be equipped to do in the Data Preparation/Statistics course. Information Management teaches you how to create and organize technical information in a highly efficient way and publish it in current media and applications such as delivery portals or chatbots.

The media environment is becoming increasingly digital and interactive. The basic studies provide an understanding of the basic technologies (internet and information technologies). You will learn the technical basics and functionalities of the platforms on which the majority of communication takes place. This is deepened and honed during the advanced studies: Understanding user experience and its design is crucial to creating engaging and user-friendly media content. Artificial intelligence and 3D technologies open up new possibilities for content creation and customization, while multimedia engineering provides the know-how to realize complex media products. With these skills, you will be able to stay innovative in the dynamic communications and media industry.

Professional internal and external communication is crucially important for every company. The course looks at this topic from various angles, including the different requirements in the areas of pre-sales and after-sales communication.

The basic course lays the groundwork by establishing the basics of corporate and product communication, which are then deepened in the advanced course. You will learn about (classic and digital) communication channels and methods and implement these (mostly project-oriented). Central areas here are technical documentation with the creation of target group-oriented information products and marketing communication with cross-media campaigns, but also with specific individual measures. Other focal points are corporate identity measures, PR activities, media work, but also business aspects such as communication controlling.

Formal and aesthetic analyses of visual media, both digital and analog, are among the core competencies of our graduates. You will able to identify design problems and solve them creatively. Visual communication goes far beyond mere aesthetic decoration and represents a strategic instrument of brand and corporate communication.

In the first semesters of this specialization, you will become skilled in visual presentation techniques: Illustration, photography, and also image editing. However, visual design is not limited to illustrations. Texts also have a visual form, which is designed to be user-friendly and easy to understand by means of layout and typography. In complex projects, you will test the interaction of all the components of visual communication across various media formats.

The study program is supplemented by so-called key qualifications, which you combine yourself. In consultation with the Board of Examiners, you can choose courses from the current General Studies program, the IMM faculty's program, or that of the other faculties.

One of the aims of this core elective syllabus is ...

... for you to acquire knowledge, skills, abilities, attitudes and values that are useful in the long term.
... that you can act appropriately, reflectively and in an individually and socially responsible manner in professional, public, and private situations.
... that your ability to work in a team is enhanced.
... that you develop confidence in making decisions and be able to identify and implement decision-making patterns.

The module handbook provides a detailed description of the individual course contents that you can expect during the seven semesters.

module handbook [SPO version 4, in German]

module handbook [SPO version 5, in German]