WINB - Digitalization

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The specialization in digitalization equips you to actively exploit the opportunities of digitalization and successfully develop the innovative potential of modern technologies in practice.

With technologies such as Data Analytics, Data Science, and Artificial Intelligence methods, you will be able to use data for decision-making and for creating new service offerings. You will also be able to develop specific business models and strategies for entering new markets.

You will gain extensive knowledge of state-of-the-art technologies, assess market potential, and develop innovative products. You will evaluate the influence of new trends on existing value creation and business processes, and actively shape the future of the economy.

Here is an overview of the specialization modules in the field of the digitalization specialization.

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Contact

Faculty Office
Silke Schauermann

Phone: +49 (0)721 925-1945
Fax: +49 (0)721 925-1947
silke.schauermannspam prevention@h-ka.de

Office hours:
Mon.-Fri.
9 a.m.-1:30 p.m.

Building K, room 103B
Moltkestraße 30
76133 Karlsruhe

Please note:
This specialization can be chosen after the 2nd semester. Please apply for the Industrial Engineering and Management (WINB) bachelor's program.

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Digitalization Technologies

+ Research of architectures, functionalities, and properties of digitalization technologies

+ Implementation and analysis of digital front and back-end services

+ Integration of hardware and software technologies

+ Fundamentals and fields of application of digitalization, along with a market overview of digitalization products

+ Identification, interaction, display, mobile communication, and infrastructure technologies, as well as the Internet of Things (IoT)

Development of Digital Products and Maintenance & Services

+ Product definition, product life cycle, product and portfolio management

+ Methods, processes and organization of product development

+ Integrated product development and customer involvement

+ Innovation and technology management

+ Business models for smart products and smart services

Introduction to Artificial Intelligence

+ Basic artificial intelligence techniques

+ Classical planning and problem-solving

+ Logic, knowledge systems, and inference

+ Machine learning, including supervised learning, unsupervised learning, and reinforcement learning

+ Optimization, such as mathematical optimization, constraint programming, and metaheuristics

Economic Aspects of Digitalization

+ Fundamentals of the digital economy; introduction to the digital transformation

+ Innovation, productivity growth and digital transformation

+ Production, distribution and consumption on digital markets; digital business models

+ Virtual money (private cryptocurrencies and digital central bank money)

+ Effects of digitalization on the economy and society

Who is the degree program suitable for?

The Business Administration and Engineering degree program with a specialization in digitalization is ideal for students who have a strong interest in modern technologies and digital innovations. They should enjoy analyzing and using data and have a good understanding of technical contexts and business processes. Creativity, problem-solving skills and an affinity for artificial intelligence are also advantageous. There are a wide range of career prospects in areas such as Data Science, Digital Product Management, Technology Management and Business Model Development. Graduates are in demand in industry, consulting or innovative start-ups, where they can actively shape the digital transformation and open up new market opportunities.

Internship & studying abroad

The Industrial Engineering and Management bachelor degree program includes a six-month internship semester (work placement), which can be completed abroad. Additionally, students can spend a semester studying at one of the 180 partner universities worldwide.

Students who spend an entire year abroad by combining the internship and study abroad semesters, and who fulfill other criteria, can obtain the "Bachelor International" degree. For a more extensive experience abroad, double degree programs are available with the Universidad Nacional del Litoral (UNL) in Argentina and the École d'ingénieur-e-s (EPF) in Cachan near Paris.

At a glance

Qualification awarded	Bachelor of Science (B. Sc.)
Application deadline	01.03./15.09.
Start of program	Winter semester & Summer semester
ECTS credit points	210 in total
Standard period of study	7 semesters
Admission prerequisites	Pre-study work experience is not required
Semester abroad	Practical semester abroad in the 5th semester possible
Accreditation	Yes (certificate)

Downloads

Study Program Flyer - WINB
Study and Examination Regulations - WINB
Module Handbook - WINB