International Program
Lectures and projects from the study field Economics: Winter 26/27
+ Introduction to the digital transformation
+ Fundamentals of digital business models
+ Customer centricity
+ Generating value by utilising digital potential
+ Evolution of market and competitive structures and value creation philosophies
+ Written exam/term paper
+ Customer centricity
+ Fundamentals of customer value and customer satisfaction
+ Inclusion of customers in innovation process
+ Methods for customer- and user-oriented development of products
+ Written exam or term paper
+ Definition of diversity/diversity management
+ Definition of organisation/organisation design
+ Diversity dimensions
+ Stereotyping and prejudice
+ Forms of organisational structure
+ Organisational change
+ Written exam
BWLB460M
5 CP
Lecturer: Prof. Anja Schmitz
“Diversity Management”: Katharina Ahmadi-Wachter
“Organisation Design”: Julia Walter
+ introduction to enterprise systems and software integration
+ market survey and history of enterprise software products and their suppliers
+ introduction to Enterprise Resource Planning (ERP) and related enterprise systems in on-premise and ondemand scenarios.
+ introduction to SAP
BWLB411 (= IMTB 431)/WINB3M31 (=WINB 641)
5 CP
Lecturer: Prof. Dr. Bernd Scheuermann
Prerequisites: Fundamentals of Computer Science, Business Administration and Accounting
+ Introduction to project planning
+ Organization, process models, project phases
+ Risk management
+ Controlling
+ Lean tools
+ Basic applications of AI in contemporary project management
+ Written exam
+ analyse the market-related framework conditions of an industrial goods company
+ derive and justify specific marketing approaches
+ lecture, written exam
+ explanations for alliances and co-operations
+ synergy effects
+ forms and legal aspects
+ strategies and Financing
+ success criteria
IIBB630
5 CP
Lecturer: Prof. Dr. Kinkel
+ theories of international trade
+ world trade and Germany's foreign trade relations
+ international trade policy
+ balance of payments and external equilibrium
BWLBIE1
2,5 CP
Lecturer: Prof. Dr. Krämer
+ basics of marketing
+ international markets
+ influence of culture and market entry strategies
+ case studies
+ digital games
+ elevator pitches and presentations
WIB216
2 CP
Lecturer: Melissa Gruber, M. Sc.
+ Design of an international sales program
+ Change management
+ Integration of sales and marketing
+ Key account programs
+ Organisation of international sales and territory demarcation
+ Case studies
+ Written exam
BWLB451L
5 CP
Lecturer: Prof. Markus Schwarz
+ basic conditions for international economic activities
+ theories of international management
+ short- and long-term strategy
+ organization and HR Management
+ managerial accounting
IIBB 410
5 CP
Lecturer: Prof. Dr. Kinkel
+ Introduction to Lean principles
+ Introduction to Six Sigma
+ Connection to Lean Six Sigma
+ Overview of DMAIC project cycle
+ Basic tools
+ Fundamentals of descriptive statistics
+ Written exam
BWLBLN1/WINBLN1
2,5 CP
Lecturer: Dr. Bernd Sägmüller
+ fundamental building blocks of a business system
+ concept and application of lean management
+ personnel management
+ written exam
IMTMAP1 / TEEMAP1 / WINMAP1
5 CP
Lecturer: Dr. Bernd Sägmüller
Master students with a background in business administration.
Bachelor students in higher semesters upon agreement.
+ lecture with integrated exercise/project work
+ current state of strategic business management
+ theory, analysis and practical examples
+ Portfolio assessment or written exam
BWLM161
6 CP
Lecturer: Prof. Markus Schwarz
Only Master students with a background in business administration.
+ sustainability, transformation of the energy sector
+ green policies, markets
+ green financial instruments
+ ESG rating agencies, ESG ratings, ESG in credit ratings
WINMGE1
2,5 CP
Prof. Holger Perlwitz
Open to: Master students or Bachelor students in 3rd study year and above, knowledge in finance necessary
+ modeling process from the real-world problem to the mathematical and numerical solution
+ basic model types (optimization, game theory, statistics, operations research)
+ Decision-making under uncertainty, including stochastic programming
+ Modeling of Decision-Making Processes (Single-Player Games)
+ Use of software tools (e.g. Python, MATLAB, R)
+ Written exam or project work or oral exam
BWLM181
6 CP
Lecturer: Prof. Sleman Saliba
Master students (or Bachelor students of Business Administration in higher semesters)
Contact
Center of Competence
International Program/ Course Coordinator and Advisor
Tatiana Shakhtyr
Anja Voges
Phone: +49 (0)721 925-2533,
-2508
internationalprogram@h-ka.de
Office hours:
Mon 9.00 a.m. - 11.00 a.m. & 1.00 p.m. - 4.00 p.m.
Tue 9.00 a.m. - 12.00 p.m.
Wed 9.00 a.m. - 12.00 p.m. & 1.00 p.m. - 4.00 p.m.
Thur 9.00 a.m. - 12.00 p.m.
or by appointment
Building F, room 313
Moltkestraße 30
76133 Karlsruhe