Laboratory for Marketing and Sales at the Faculty W
The Marketing and Sales Laboratory at Karlsruhe University of Applied Sciences is led by Prof. Dr. Marion Murzin.
It provides students with the opportunity to engage in various hands-on activities through role-playing exercises, including:
- Telephone acquisition using a professional call center system
- Role-playing in realistic sales scenarios
- Analysis of advertisements, product handling, and in-store walking patterns using an eye-tracking device