Marco Baumgartner M.Sc.

Vita

• Since 2020: Research associate at the Institute for Learning and Innovation in Networks (Hochschule Karlsruhe University of Applied Sciences)
• 2015-2020: Student assistent at the Institute for Learning and Innovation in Networks (Hochschule Karlsruhe University of Applied Sciences)
• 2014-2020: Bachelor's and Master's degree in Industrial Engineering (Hochschule Karlsruhe University of Applied Sciences)

Research

Sociotechnical research in various projects and initiatives:

• Dissertation project: AI for sustainability, AI adoption in companies, employee acceptance, twin transition
• STARK-LS: Inclusion, AI-supported translation into easy language, AI for social sustainability
• RegioFab: Factory sharing, sustainable, regional, and resilient production
• KIproWork: Knowledge management 4.0, key competences in companies, AI-based documentation and transfer of procedural knowledge
• KARL: Learning for and with AI, Competences for the successful introduction and use of AI in companies, human-centred AI introduction in companies, acceptance by employees and customers
• ProBot: Introduction of collaborative robots (cobots) in SMEs, human-robot trust, acceptance and economic evaluation of human-cobot working systems

Publications

Baumgartner, Marco; Kopp, Tobias; Niever, Manuel (2025): Twin transition - A literature analysis of the relationship between two megatrends and the role of artificial intelligence. In: Int. J. Innov. Mgt. 29 (05n06), Artikel 2540011. https://doi.org/10.1142/S1363919625400110.

Horvat, Djerdj; Baumgartner, Marco; Kinkel, Steffen (2025): The Role of Boundary Spanners in Organizational Adoption of Artificial Intelligence. In: Dušan N. Šormaz, Bopaya Bidanda, Omar Alhawari und Zhaohui Geng (Hg.): Intelligent Production and Industry 5.0 with Human Touch, Resilience, and Circular Economy. Transactions of the 12th International Conference on Production Research – ICPR Americas 2024. 1st ed. 2025. Cham: Springer Nature Switzerland; Imprint Springer (Lecture Notes in Production Engineering), S. 697–706. http://dx.doi.org/10.1007/978-3-031-77723-3_63. 

Kick, Elena; Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2025): Einschätzungen von Reiseinteressierten zur Servicequalität der KI-unterstützten Offline-Reiseberatung. In: Z. Arb. Wiss. https://doi.org/10.1007/s41449-025-00463-8.  

Kopp, Tobias; Baumgartner, Marco (2025): Schlüsselpersonen gehen - ihr Wissen bleibt. In: Personalwirtschaft (2), S. 48–50.

Baumgartner, Marco; Horvat, Djerdj; Kinkel, Steffen; Kick, Elena (2024): Key competences for the adoption of AI-based innovations in organisations. In: Int. J. Innov. Mgt. 28 (09n10), Artikel 2440002. https://doi.org/10.1142/S1363919625400110. 

Baumgartner, Marco; Kinkel, Steffen; Horvat, Djerdj; Kick, Elena (2024): Key competences for the adoption of AI-based innovations in organizations. In: International Society for Professional Innovation Management (ISPIM) (Hg.): XXXV ISPIM Innovation Conference. Local Innovation Ecosystems for Global Impact. Tallinn, Estonia.

Baumgartner, Marco; Kopp, Tobias; Kick, Elena; Richter, Dennis; Kinkel, Steffen (2024): Travel counsellors’ perspectives on AI assistance. In: Z. Arb. Wiss. 78 (3), S. 309–322. https://doi.org/10.1007/s41449-024-00431-8.

Baumgartner, Marco; Maywald, Louis (2024): KI im Wissensmanagement. In: ServiceToday (2/24), S. 66.

Kick, Elena; Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2024): Einstellung von Reiseinteressenten zu KI-unterstützter Offline-Reiseberatung. In: GFA - Gesellschaft für Arbeitswissenschaft (Hg.): Arbeitswissenschaft in-the-loop. Mensch-Technologie-Integration und ihre Auswirkung auf Mensch, Arbeit und Arbeitsgestaltung. 70. Arbeitswissenschaftlicher Kongress. Stuttgart, 6. - 8. März 2024. Sankt Augustin: GfA-Press, I.5.5, zuletzt geprüft am 09.03.2024.

Kick, Elena; Schiedermair, Ina; Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2024): Wissensmanagement in KMU: Identifikation und Priorisierung geschäftskritischer Prozesse. In: ZWF 119 (6), S. 423–426. https://doi.org/10.1515/zwf-2024-1076.

Baumgartner, M., Kopp, T., Kick, E., Richter, D., & Kinkel, S. (2024). Travel counsellors’ perspectives on AI assistance: Human centered design elements in practical testing. Zeitschrift Für Arbeitswissenschaft, 78(3), 309–322. https://doi.org/10.1007/s41449-024-00431-8

Baumgartner, Marco; Horvat, Djerdj; Kinkel, Steffen (2023): Künstliche Intelligenz in der Arbeitswelt – Eine Analyse der Kompetenzbedarfe auf Unternehmensebene. In Gesellschaft für Arbeitswissenschaft e.V. (Ed.): Nachhaltig Arbeiten und Lernen. 69. Kongress der Gesellschaft für Arbeitswissenschaft e.V. Hannover, 01. – 03. März 2023. Sankt Augustin: GfA-Press.

Horvat, Djerdj; Baumgartner, Marco; Kinkel, Steffen; Mikalef, Patrick (2023): Examining Heterogeneous Patterns of AI Capabilities. In Erlend Alfnes, Anita Romsdal, Jan Ola Strandhagen, Gregor von Cieminski, David Romero (Eds.): Advances in Production Management Systems. Production Management Systems for Responsible Manufacturing, Service, and Logistics Futures, vol. 690. Cham: Springer Nature Switzerland (IFIP Advances in Information and Communication Technology), pp. 619–633 - open access

Kopp, Tobias; Baumgartner, Marco; Kinkel, Steffen (2023): “It's not Paul, it's a robot”: The impact of linguistic framing and the evolution of trust and distrust in a collaborative robot during a human-robot interaction. In: International Journal of Human-Computer Studies 178, S. 103095. DOI: 10.1016/j.ijhcs.2023.103095 - open access

Kopp, Tobias; Baumgartner, Marco; Seeger, Mike; Kinkel, Steffen (2023): Perspectives of managers and workers on the implementation of automated-guided vehicles (AGVs)—a quantitative survey. In: The International Journal of Advanced Manufacturing Technology. DOI: 10.1007/s00170-023-11294-4 - open access

Schiedermair, Ina; Kick, Elena; Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2023): Wissensmanagement in KMU. In: Zeitschrift für wirtschaftlichen Fabrikbetrieb 118 (6), S. 395–399. DOI: 10.1515/zwf-2023-1087 - open access

Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2022): Analysing Factory Workers’ Acceptance of Collaborative Robots: A Web-Based Tool for Company Representatives. In: Electronics 11 (1). DOI: 10.3390/electronics11010145 - open access

Kluy, Lina; Kölmel, Lena; Alt, Benjamin; Baumgartner, Marco; Deml, Barbara; Hornung, Luisa et al. (2022): Mensch-Roboter-Kollaboration in KMU – Potenziale identifizieren, analysieren und realisieren. In: Verena Nitsch, Christopher Brandl, Roger Häußling, Jacqueline Lemm, Thomas Gries und Bernhard Schmenk (Hg.): Digitalisierung der Arbeitswelt im Mittelstand 1. Ergebnisse und Best Practice des BMBF-Forschungsschwerpunkts "Zukunft der Arbeit: Mittelstand - innovativ und sozial". 1. Auflage 2022. Berlin: Springer Berlin; Springer Vieweg, S. 55–97 - open access

Kopp, Tobias; Baumgartner, Marco; Kinkel, Steffen (2022): How Linguistic Framing Affects Factory Workers' Initial Trust in Collaborative Robots: The Interplay Between Anthropomorphism and Technological Replacement. In: International Journal of Human-Computer Studies 158. DOI: 10.1016/j.ijhcs.2021.102730.

Kinkel, Steffen; Baumgartner, Marco; Cherubini, Enrica (2021): Prerequisites for the adoption of AI technologies in manufacturing – Evidence from a worldwide sample of manufacturing companies. In: Technovation. DOI: 10.1016/j.technovation.2021.102375. 

Kopp, Tobias; Baumgartner, Marco; Kinkel, Steffen (2021): Success factors for introducing industrial human-robot interaction in practice: an empirically driven framework. In: The International Journal of Advanced Manufacturing Technology 112 (3-4), S. 685-704. DOI: 10.1007/s00170-020-06398-0.

Baumgartner, Marco; Kopp, Tobias; Kinkel, Steffen (2020): Industrielle Mensch-Roboter-Interaktion in KMU. KMU unterschätzen das Potenzial der Mensch-Roboter-Interaktion. In: wt Werkstattstechnik online 110 (3), S. 146–150. DOI: 10.37544/1436-4980-2020-03-62.

Interests

• Human-centered AI implementation in companies
• Sustainable AI
• Twin Transition
• Innovations in knowledge management
• AI competences
• Human-robot interaction
• Technology acceptance and trust