Prof. Dr. Christian Braun

Vita

Since 2018: Lectureships at TUM Asia/Singapore and the Vietnamese German University

Since 2017: Head of the Steinbeis Transfer Center for Digital Market Strategies

Since 2015: Professor of Industrial Marketing and Entrepreneurship at Karlsruhe University of Applied Sciences

From 2012 to 2015: Managing Director of DMG MORI SEIKI South East Asia Pte Ltd/Singapore

From 2007 to 2011: TRUMPF Werkzeugmaschinen GmbH & Co KG, various positions, most recently Head of Marketing

From 2002 to 2006: Research assistant at the Institute for Business-to-Business Marketing/Marketing Centrum Münster and doctorate (Dr. rer. pol.) under Prof. Dr. Dr. h.c. Klaus Backhaus

Studied business administration at the University of Münster, Ocean University of China, and Universidad Nacional de Córdoba/Argentina

Teaching

• Industrial marketing
• Entrepreneurial marketing
• Digital market strategies
• Digial business models
• Marketing

Research

• Customer-centric B2B management
• Servitization
• Digital market strategies
• Entrepreneurship