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Hochschule Karlsruhe Hochschule Karlsruhe - University of Applied Sciences

COIL and Virtual Exchange

COIL and Virtual Exchange Collaborate Blogs

Product Development

Weekly updates on the students' experience in this COIL course.
Developed and implemented by Karlsruhe University of Applied Sciences (HKA) and National Kaohsiung University of Science and Technology (NKUST, Taiwan)

In this course, industrial engineering students from Taiwan and Germany work in teams to each create a prototype for a authentic real-life consulting project. The goal is to create concepts gardening products in Taiwan and Germany.
After several hybrid lectures which the professors will use as input-sessions, student groups meet virtually for their autonomous team work. Currently, almost 50 students attend this course.

Week 7

The lecture today was all about presentations.
The students presented their task specification and market research results to the real-life company the project is done for. This time, they included their very first as well as their current favorite ideas, which were generated by last week’s ideation workshop.
After each presentation, the professors, the company, and the students briefly discussed their results and came up with the next steps of the project phase 2.

Week 6

This week, the German professor presented Product development and it´s different stages.
The student groups have done lots of marketing research and designed some specifications in the past weeks.
To do some design thinking, smaller groups were formed during this weeks session to blindly collect and gather different ideas. There were no direct guidelines for the designs so that the groups could collect all of their different ideas: The more the better. After the initial brainstorming those ideas were presented to everyone and together they decided what idea will make it into their upcoming presentation. After that work on the presentations were started.

Week 5

This week’s lecture focused on the identification of important marketing influential such as product specific factors, globalization and law restrictions. Products and services were categorized and examples to false customer and market orientation were given. They talked about the basics and examples of patents.

When working in the groups later on, students discussed their work progress and explained their ideas to the given task including their future procedure.

Week 4

Bank holiday in Germany

Week 3

In week 3 of the project, the groups heard two separate lectures:
The German Professor talked about the product market fit importance and possibilities to decrease the risk of having a product which doesn’t fit the customers needs. To sum it up they talked about a few examples of unsatisfied needs and possible solutions.
Then, the Taiwanese Professor talked about the general steps of professional market research. She pointed out how important it is to consider the product fit to the local market, focusing on the Asian context in her lecture.

Finally, one student group presented the current state of their research on the German market.
The teams got together to continue working on their individual tasks for the rest of the course.

Week 2

In this week, the course was visited by a the responsible product manager who commissioned the consulting project to the students. They were briefed on the over-arching project at the company and the requirements for their yet-to-be-developed concepts and prototypes. 
Furthermore, the previously determined groups were each assigned a specific type of product / service which their concept should serve.
After the briefing, the groups got together for autonomous teamwork and breainstorm first ideas for their concept.

Week 1

The joint project finally started!
The first session was all about organization: The syllabus for the upcoming semester, requirements for the Prototypes and forms of examining, modes of collaboration, and much more was explained in great detail by the professor. 
Afterwards, five student teams were created. Each group assigned several roles such as group leader and various deputies.
Everybody seems excited to see what prototypes can be produced over the course of the semester!

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